Unsuspected influences.
When you draw a chalk line, you want to be careful and be aware of things outside the chalkline that can have a significant affect on this process.
When you back up, you see things that can have a significant affect on your process.  You want to also look at indirect inputs.  What are some of the indirect inputs?
CLICK (WAIT) In this case, this company likes a little Almond flavor in their coffee.